1. One thing I was surprised by about this chapter was opportunity identification. Prior to reading I had no idea how to identify a business opportunity. However, it is quite simple. You look for a need then expand on what surrounds that need. However there are also idea killers. Although some people may view these as looking out, there is also chance that you are ruining a future entrepreneur.
2. The thing I found confusing about this chapter was the idea behind innovation. It is clear that innovation is the push for future benefit. However when the author went into depth about it he made it seem far more confusing than it really is. Being innovative could simply be looked at as trying to continually evolve so that you stay afloat.
3. The first question I would ask is how should I try to know when idea killers are false, also I would ask about learning how to format data to see opportunities.
4. From this chapter I don't believe that there was anything that the author was wrong about.
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