Market segmentation was the biggest surprise I had. We think we know how to advertise based off of shows like Mad Men. However there is a ton of science that goes into knowing how to best sell a product to a specific group.
One thing that confused me is the fact that market segmentation is not that effective. Why would any company use market segmentation if it is not effective, that is not rational.
I would ask why companies still use market segmentation. Also, I would ask how market segmentation will handle the shift to internet ordering. It seems like they will have to switch their strategy.
I agree with the author.
No comments:
Post a Comment