1. What stood out to me the most was the fact that entrepreneurs will do their own research on marketing. Before I believed that there was a marketing department that specialized in handling the marketing efforts of the specific product,
2. I was confused by the tables. He did a poor job explaining what salaries fall into each class. For instance, I have no idea what salary range makes up the upper, middle, or lower class.
3. I would ask what marketing strategy is the best for new startups and why. I would also ask about books that I would allow me to further develop marketing ideas.
4. I do not believe that there was anything the author was wrong about. I enjoyed this chapter and found it relatively useful.
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