Venture Concept No. 2

1.

           Opportunity:  From a very young age American children are lead to believe that college is the best time of their lives.  We all heard it growing up, Dads reminiscing on fraternity parties, and Moms talking about how much fun they had with their friends.  However, when I got to college I caught myself looking around saying "This is supposed to be the best time of my life".  I am not sure whether I was spoiled growing up in Miami, however these years were nothing special.  However, when I went to Tallahassee my freshman year I was enlightened to what could have been the most fun I have ever had.  Everywhere I went there was hundreds of people.  Entrance was very cheap and everyone was having a great time.  Gainesville on the other hand had higher cover charges, more expensive drinks, and less attendance.  I was amazed by this.  That is like charging people more money to get in to a county fair than to get into Disney World.  It literally made no sense.  Therefore, I saw this as a huge opportunity to change the culture and make some money for my future endeavors. 
         Innovation:  I wanted to create a promotional company that would be able to drive attendance through the roof by promoting efficiently.  I would promote efficiently by having multiple promoters in each fraternity and sorority.  Also, I would have campus promoters who were not greek affiliated.  These promoters would be able to get the word out efficiently.  When these people inspire enough people to go to the bar the bar would be able to cut cover charges and drink prices.  The reason they would cut down these prices is because of the drastic increase to volume.  The amount of volume that promotions would bring would allow the bars to remain profitable even when cutting their drink prices.  Also, I would change the dimensions behind night life.  I would make lady's night on both Wednesday and Friday.  By doing this, I would be able to increase the amount of people going out effortlessly.  also I would have drink specials on Monday, Wednesday, and Fridays.  These drink specials would include BOGO Y-bombs, and all you can drink specials.  The main thing that I would do to increase attendance is a bus system.  On Fridays at around 6 I would send busses to every greek house to pick up everyone that wanted to go to the bars. These busses would take the people to whatever bar that has the happy hour that I created.
       Venture Concept:  The only competition that this company faces is competition from people who promote Downtown Gainesville.  However, these people are typically older and not involved in the Midtown scene.  The area in which I am able to beat them out is customer relatedness.  As I stated above these people are typically older and are not as involved in the needs and wants of my generation.  Therefore, I would be able to address those needs effortlessly and service to them.

2.  For this exercise I did not receive any feedback because I did not do it originally.  However, I did receive a lot of feedback throughout this class about this idea and I will touch on that.  One of the main concerns people had about my idea was how I was going to decrease cover prices and rink prices.  This is relatively simple to explain.  You drive up volume.  When you drive up the volume you drastically increase profit.  It takes them little to nothing to make those things so they could easily drop their prices. 

3.  I tried to make my venture concept extremely clear as to how I would drop these prices so that people understood that I was not just blowing smoke.

4.